Monday, February 25, 2008

Poynter Webinar in class on Thursday, Feb. 28 - Please try to be in class by 2 p.m.!!

A Poynter/NewsU Webinar

Date: 2-3 p.m., Eastern time, Thursday, Feb. 28, 2008.

What will I learn? Race and ethnicity have never been more central to the coverage of the presidential campaign than right now. Whether you’re covering the national campaign or the voters in your community, your stories will likely touch on these issues.

In this one-hour Webinar, we’ll discuss how to go beyond labels and produce richer coverage of race and ethnicity on the campaign trail. We will help you and your news organization make more thoughtful and informed decisions in your coverage, whether that's about polling, race relations, or those moments when issues of race or ethnicity explode in conflict. Just as important, we’ll help you identify when the story is not about race and ethnicity. Not only will your stories honor journalism’s highest values of accuracy, fairness and contextual truth. You’ll also help your readers, listeners and viewers gain a fuller understanding of the issues.

You’ll learn:

* To identify when race or ethnicity is and isn't relevant in your coverage
* To confront the white-hot issue of racial conflict with more precise and accurate coverage
* To recognize when the story is not about race and ethnicity
* To examine the language and word choices of campaign polls and report more fully on what polls reveal about race and ethnicity – and what they don’t reveal
* To discuss issues of race and ethnicity with awareness, skill, care, thoughtfulness and critical thinking

About the speaker: Keith Woods is the dean of faculty and teaches coverage of race relations at The Poynter Institute. He is a co-editor of the textbook "The Authentic Voice: The Best Reporting on Race and Ethnicity." He is a former sportswriter, city editor, editorial writer and columnist at The Times-Picayune in New Orleans, La.

About Webinars: In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

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